The Healthy Way
Unlike other waterproofers in New Jersey, we provide our customers with a streamlined process for all of their waterproofing needs. Our goal is to get to the crux of your home's issues. If we spot signs of water in your basement, we go right to the source of the problem, working hard to fix structural deficiencies to prevent problems like mold growth and foundation damage. We are proud to be New Jersey's one-stop shop for all of your basement waterproofing needs. New Jersey homeowners choose Healthy Way because our experts are friendly, experienced, harworking, and fully certified. We won't rest until your waterproofing problems are solved. Because we specialize in both interior and exterior waterproofing services, you won't have to worry about hiring a laundry list of contractors to correct your moisture problems. Healthy Way provides all-inclusive basement waterproofing in Montrose, it's no surprise that New Jersey residents trust Healthy Way to make their homes more livable every day.
The Healthy Way Difference
At Healthy Way, we strive to set ourselves apart from the competition by offering the best basement waterproofing services in New Jersey. We won't be happy with our work until you are 100% satisfied, whether you need a thorough moisture inspection or a large-scale waterproofing project. Our basement waterproofing experts are certified, trained, and have worked on more than 4,000 repairs. They understand that your moisture problems aren't like anybody else's, which is why all of our waterproofing proposals are created specifically for your home. You won't find any "one-size-fits-all" solutions here, and we wouldn't have it any other way.
- Best warranties in the industry
- Free initial inspection
- Full-service basement waterproofing
- Mold remediation
- Foundation repair
- Water management solutions tailored to your unique situation
Once your basement waterproofing project is complete, we make it a point to keep our staff available to address any questions or concerns you may have. Our goal is your 100% satisfaction, from the moment you call our office to schedule an inspection to the time you sign off on our work.
Waterproofing Services in New Jersey
With more than two decades of experience and a team of fully certified and trained waterproofing professionals, there is no waterproofing project in New Jersey that we can't handle. When not addressed, water and moisture problems can cause serious health risks for your family. We're talking buckling walls, sinking foundations, and even toxic mold. With your home's value and your family's health on the line, you must attack these problems head-on, and the best way to do that is by bringing in the Healthy Way team. Some signs of existing water problems in your home can include:
- Signs of rust or oxidation on metal fixtures
- Mildew residue
- Water stains on your foundation's walls and floors
- Erosion of your concrete
- Mineral deposits found on pipes
- Flooded landscaping after heavy rain or snow
- Pooling water around your foundation's interior
- Humidity levels above 60% in your basement or crawlspace
Basement Waterproofing in Montrose
Healthy Way has been providing the most trusted, effective basement waterproofing in New Jersey since 2007. Waterproofing your basement is crucial to protecting the value of your home and the safety of your family. That is why we only employ the best, brightest, fully-certified experts, who will treat your home like it was their very own. Taking shortcuts just isn't in our nature. We use innovative technology and time-tested techniques to discover and solve your basement's water-related problems.
Because basement wall leaks and water seepage are often caused by structural issues, external waterproofing is required. While some companies only seal the interior walls of your basement, Healthy Way goes the extra mile to fix your water issues inside and out. That way, your basement leaks stop for good.
Once we find the root of the water issues in your basement, we will get to work on a custom-designed solution that will exceed your basement waterproofing needs.
Our basement waterproofing services in New Jersey help prevent the following problems:
- Mold growth, which can cause serious health hazards for your family
- Basement flooding
- Loss of valuables
- Serious water damage to your home's walls and floors
- Decrease in home value
Don't wait to address the moisture developing in your basement - call Healthy Way today for a customized solution to your water seepage problems.
What Causes Moisture in Your Basement?
It's easy to spot water leaking through a crack in your basement, but most homeowners don't know that there is a potential for water issues without heavy rains or obvious signs of standing water. At Healthy Way, we try to educate our clients on the real causes of water in your basement. Here are two of the most common reasons why you might need basement waterproofing in Montrose:
The "Clay Bowl" Effect
It might not be evident on the surface, but many basements are built in a below-grade dip, which is surrounded by backfill. Because backfill is made up of soil that was removed during foundation digging, it creates an empty shape or "bowl" effect. Once the foundation is finished, this loose soil is placed back around the foundation. Unfortunately, soil of this consistency is more absorbent and porous than the undisturbed soil around it, which is hard-packed and less porous. When rain or thunderstorms occurs, the soil closest to your home becomes saturated, putting pressure on your basement walls.
This kind of pressure affects homeowners with property built below the water table or on a hillside where water runs down a hill. When the soil around your foundation becomes saturated, it will expand and put intense pressure on the walls of your foundation and basement. This pressure can create cracks, giving water an easy route into your basement.
How Healthy Way Solves Your Basement Waterproofing Needs
Having a wet basement not only puts your health at risk, it lowers the value of your home and makes it more difficult to sell. The good news? We offer a number of waterproofing services and products to solve your problems fast. A few of our solutions include:
- Sump pumps
- Perimeter drainage systems
- Doorway drainage systems
- High-strength washer hoses
- Floor and wall crack repair
- Replacement windows
- Flood protection for your water heater
When you use Healthy Way for basement waterproofing in New Jersey, you can rest easy knowing that all our systems come with a written, lifetime warranty. This warranty is transferrable, meaning you can re-establish your home's value and give future owners confidence knowing that their new home is protected.
The Healthy Way Basement Waterproofing Process
Because every home is different, your basement waterproofing solution could be vastly different than that of your next-door neighbor. Many factors play a part when it comes to keeping your basement dry and safe for living. As a general rule, we approach each issue with a "prevention over repair" mindset. By taking this stance, we give our clients a more cost-effective, long-term resolution. We're not in the business of putting a "Band-Aid" on your water problem - we want to fix your issue completely, so you don't have to worry about recurring problems. Our effective basement waterproofing systems include a mix of the following strategies:
Interior waterproofing methods usually start with our team ensuring that any holes or cracks in your basement floors, walls, and windows are sealed properly. Sealing cracks in your basement is an important first step since this is usually the first place where water can enter your home. Our sealants keep your basement dry and help prevent more moisture from finding its way into your home. Interior waterproofing strategies like these also help lower humidity levels in your basement. While sealants and other interior waterproofing strategies help correct initial issues, they don't usually solve the underlying problem causing leaks in your basement. Those issues are most often found outside your home.
Once our team is finished with your interior waterproofing, we will move to the exterior of your home. Waterproofing the outside of your home is often a more complex, nuanced goal. Because of the difficult nature of exterior waterproofing, we recommend you consult with our team of professionals before tackling the job on your own. Generally speaking, our team beings the outdoor waterproofing process by excavating the soil around your home's foundation. Once we remove the soil surrounding your foundation, our experts will apply a polymer-based sealant to any cracks we discover. This sealant is a long-term solution and should remain intact for the life of your home. While the Healthy Way team solves your outdoor moisture problems, we will also check your downspouts, to make sure they aren't clogged. An inefficient gutter system does a poor job of directing water away from your home's foundation, which can cause more moisture to seep into your basement over time.
One of the most common reasons that people need basement waterproofing in cityname is because they have a poor drainage system. A proper drainage system is paramount in keeping your basement dry and your family safe. These systems are meant to direct water away from your home and come in many forms, from French Drains to simple systems like ground soil. If you're thinking of installing a complex drainage system, save yourself some time and check the soil around your foundation first to make sure it isn't retaining moisture. If a more complex system like a sump pump is required, it's best to work with certified professionals like those at Healthy Way, to make sure your drainage system is installed correctly.
WHICH WATERPROOFING SOLUTION IS RIGHT FOR ME?
Because every home is different, it's hard to say what kind of waterproofing solution is right for your situation. Most homeowners require a combination of interior and exterior waterproofing. There are dozens of factors that come into play when it comes to waterproofing your home, so the answer to your problem may be different than your neighbor's. The good news is that Healthy Way is fully equipped to handle whatever moisture issue you're having. We will work tirelessly to make certain your basement is dry, mold-free, and safe to enjoy. That way, you can get back to living life rather than worrying about mold growth or foundation damage.Contact Us
GET IT DONE RIGHT, THE FIRST TIME
Other companies may offer temporary or partial solutions. At Healthy Way, we believe in correcting the problem completely, so you save money and have long-term peace of mind. Our goal is to fix your problem to prevent it from coming back, or we won't do the work!
If you require quality basement waterproofing, it all starts with a FREE inspection from our certified waterproofing experts. We will take as much time as you need to find your problem, develop a solution, and walk you through our process step-by-step.
Don't let water leaks and foundation damage create a dangerous environment in your home; contact the experts at Healthy Way today!
Latest News in Montrose, NJ
Golf’s Birthplace Faces a Risky Future on a Warming Planet
The Old Course, site of this year’s British Open, could be more vulnerable to floodwaters in the coming decades. Other links courses are even more imperiled.ST. ANDREWS, Scotland — It is the rare golfer who does not fret over weather that could wash out a round or starve shots of distance.But along the North Sea on a blustery edge of Scotland, heralded for centuries as golf’s birthplace, this era’s greenskeepers fear a far more damning forecast. In that nightmare, what they call a perfect storm, striking...
The Old Course, site of this year’s British Open, could be more vulnerable to floodwaters in the coming decades. Other links courses are even more imperiled.
ST. ANDREWS, Scotland — It is the rare golfer who does not fret over weather that could wash out a round or starve shots of distance.
But along the North Sea on a blustery edge of Scotland, heralded for centuries as golf’s birthplace, this era’s greenskeepers fear a far more damning forecast. In that nightmare, what they call a perfect storm, striking at high tide and packing an easterly wind, would hit, likely speeding coastal erosion.
“Year on year, we’re just apprehensive,” said David Brown, the general manager at the 460-year-old Montrose Golf Links.
“You’re kind of fighting the unknown, really,” he said. “We could go for the next 10 years not having that perfect storm, and then quite easily in one winter, we could have that perfect storm three times. And then how much land do we lose?”
Montrose, which the government estimates has lost dozens of yards of coastline over the last several decades, is thought to be among the most imperiled of Scotland’s roughly 600 courses, more than one in six of which are coastal. In a sign, though, of how global prestige can offer only so much in the way of safety, researchers believe that St. Andrews, home to the world’s oldest course and the host of the 150th British Open, faces a greater threat of flooding within 30 years.
Scientists do not think that the Old Course will be permanently underwater that soon, with the Road Hole forever swallowed into the sea. But golf has had little choice but to start weighing its own role in climate change — most notably through the vast, lush and thirsty courses that sometimes take the place of trees and then require fertilizer and mowing — while puzzling over how to preserve fairways and greens around the world.
Scientists have spent years warning how a warmer planet, which can lead to more severe storms and to more sea-level rise, could change sports. Citing climate change, the International Olympic Committee’s president has said that Games organizers “may have to have a look into the overall calendar and whether there must be a shift.” Winter sports are facing a future of events on artificial snow, and activities like dogsledding and fishing are being transformed in the Arctic.
Golf will not be an exception.
“Some of our most historic, famous and revered golf courses are at risk, and it is something every coastal course needs to think hard about,” said Tim Lobb, the president of the European Institute of Golf Course Architects, who predicted an acceleration of the kind of turf-reduction efforts that have already started at some courses.
Scotland’s long embrace of golf as a cultural and economic juggernaut lends the issue particular urgency in this region, where the Open is scheduled to conclude on Sunday. At St. Andrews Links alone, six public courses, including the Old Course, together host some 230,000 rounds a year close to the West Sands, a quick stroll from some of the most revered holes in the world. (A seventh St. Andrews Links course, which opened in 2008, is elsewhere in the area.)
Courses in Scotland’s east, which has low-lying sediment that can be easily eroded, are generally believed to face more imminent jeopardy than ones along the west coast, where the geology is less vulnerable to climate change’s consequences.
But responses are becoming widespread.
Royal Dornoch, a beloved course in the north of Scotland, has been trying to revive marsh that had eroded and threatened a fairway. Lundin, about a half-hour’s drive from St. Andrews, added 100,000 pounds in fencing to guard against erosion, and the R&A, the Open’s organizer, has earmarked hundreds of thousands of pounds for grants to “develop solutions.”
There may be limits to what courses can do, though, their options sometimes narrowed by money, location, the severity of the threat or the rippling consequences of action in one area. Some people worry that resources that might be made available to a place like the Old Course, which is rich with history and international import, might be not be as accessible elsewhere.
“There are fears about golf courses, but we will help to protect golf courses if we do the right things to protect the environment and mitigate and adapt to the effects of climate change,” Nicola Sturgeon, Scotland’s first minister, said in a seaside interview on Friday. “There’s a huge amount of work that we’re doing in Scotland to do that. It’s about more than protecting golf courses, but there is no doubt in places like this that that is a key part of it as well.”
She added: “The climate is changing, but we are really focusing in Scotland on making sure that we protect what matters most to us as we face these challenges. And it’s very obvious during this week of the year, in particular, how much golf matters to Scotland.”
Some experts, including Professor Bill Austin of the University of St. Andrews, expect a rising number of engineering fixes to take hold over the years, balanced with more natural solutions that might involve allowing the sea to creep inward in a managed way.
One of the persistent questions, though, is whether those efforts will materialize fast enough.
At Montrose, Brown runs a course that has lately been in the stopgap business, voluntarily and not: Tees have been lost, holes have been shortened and redirected and fairways have been overseeded. There is only so much money to go around, though, and climate-related modifications are consuming roughly a third of the course’s greens budget.
“Without government protection, we could see 50 years of golf played comfortably — or the perfect storm two or three times in one winter, 10 years,” he said.
The worries around St. Andrews are not yet as dire, but they are mounting. In an especially grim possibility outlined last year in a report from a Scottish government project, part of the West Sands could draw about 750 meters into the links by 2100 if there are high emissions and a “do nothing” approach to managing the coast.
And Climate Central, a research group based in Princeton, N.J., has forecast that the Old Course and the surrounding area will become more susceptible to temporary, if drenching, floodwaters by 2050.
Austin, based in the School of Geography and Sustainable Development at St. Andrews, also expects flooding to threaten the Old Course and said that breaches “may be inevitable.” Further enhancements to the dunes, especially around the estuary end, might offer greater protection for the course, he said, building on years of work that St. Andrews Links has already done.
The government report also suggested beach nourishment efforts and the possibility of redesigning courses “to ensure golf can sustainably be played at St. Andrews beyond 2100.”
How long, exactly, is unclear.
“I’m sure there will be a 200th Open played on something that looks very similar to the present-day Old Course, but there may be some engineering behind the scenes,” Austin, who has received some research funding from the R&A, said at a coffeehouse in St. Andrews on a rainy morning this past week.
Beyond that, though, his prognostication is more foreboding.
“If you asked me about 300, then I’d say the Old Course will have moved,” he said, “but there will still be something in St. Andrews that has the feel and, I think, the legacy of the Old Course.”
Jack Frost's Brothers in Arms Brings Rock Luminaries Together
This post was contributed by a community member. The views expressed here are the author's own.Debut album "Sunset and Clark" Out Friday (Sept. 24)Guitarist Jack Frost is an extremely busy man, balancing his solo career with such bands as Seven Witches and the Bronx Casket Company as well as manning the guitar for rock royalty Aldo Nova. He’s also known for being a former guitarist for metal legends Savatage. And Frost is never too busy for new bands and new albums. His latest band, Brothers in Arms, releases ...
This post was contributed by a community member. The views expressed here are the author's own.
Debut album "Sunset and Clark" Out Friday (Sept. 24)
Guitarist Jack Frost is an extremely busy man, balancing his solo career with such bands as Seven Witches and the Bronx Casket Company as well as manning the guitar for rock royalty Aldo Nova. He’s also known for being a former guitarist for metal legends Savatage. And Frost is never too busy for new bands and new albums. His latest band, Brothers in Arms, releases its debut album, “Sunset and Clark,” on Friday, Sept. 24.
Brothers in Arms features Frost and a great array of gifted artists, including singers Keith St. John (Kingdom Come, Montrose, Burning Rain), Andrew Freeman (Last in Line, Lynch Mob, Hurricane) and Paul Shortino (Rough Cutt, Quiet Riot, King Kobra), just to name a few. Frost has known all of these musical compadres for many years and even decades. While some might be quick to categorize Brothers in Arms as a “project,” Frost stresses that, rather, Brothers in Arms is a true band, with members contributing a plethora of ideas to the songs.
The album title, “Sunset and Clark,” is appropriate. The music that Frost and his friends have created is upbeat, energetic and at times raucous, harkening back to the feel of the Sunset Strip in the 1980s, while still retaining modern sensibilities. Highlights include Frost’s fiery solo work and stalking riff on “Last to Know,” crashing chords and melodic notes on “City Never Sleeps,” and stutter step playing on “Voices Are Calling.” REO Speedwagon guitarist Dave Amato delivers a searing solo on “Make You Mine. Keyboardist Charlie Calv (Angel, Shotgun Symphony) provides tones and flourishes that perfectly complement the music.
Then there are the singers, whose powerful, commanding performances breathe life into the songs. The vocal roster, in addition to St. John, Freeman and Shortino include Steve Overland (FM, Overland), Nick Walsh (Slik Toxik, Moxy) Jesse Damon (Silent Rage) and Todd Poole (Roxy Blue, Saliva). Pat Benatar bassist also makes a guest appearance.
Drummer Karl Wilcox (Diamond Head) and bassist Alex Jansen (session bass for Hardline, Scorpions) hold it all together as a dynamic rhythm section.
We recently had the pleasure of speaking with Jack Frost.
Q. Was Brothers in Arms written pre-pandemic, during the pandemic, or both?
A. After 19 months in lockdown everybody was really hurting about it. A lot of my friends were like, “I’m bummed out, I’m not going to play guitar.” But I have to play. I wrote and started sending riffs to my good friends. I came up with some of the songs and riffs but each guy brought something to the table. Everyone wrote this record. It’s definitely a band, a great band. It really fits the name Brothers in Arms.
Q. Was the band something that’s been on your mind for a while, or was it spontaneously formed during the pandemic?
A. I’ve always wanted to do something like this. Over the last few years I’ve been playing Randy Rhoads and Ronnie Montrose tribute shows. It was so much fun being onstage with so many different players, and it stuck in the back of my mind. Even on my solo records, we had different singers, but it was never a band.
Q. Tell us about your relationships with some of your bandmates?
A. They’re the best musicians and the easiest to work with. Keith St. John is like a brother. The song that Paul Shortino did I wrote with him in mind. With Steve Overland (FM, Overland) I wanted to write that Journey/Foreigner 80s classic driving in your car with the roof down. I love Andrew Freeman’s work in Last in Line and Lynch Mob. Jessie from silent rage, man, that dude has got pipes and a half. Every time they sent back a section of what they did it was like Christmas morning. Dave has basically for the last 10 years been my younger brother. We have a very big interest in guitar and amp collecting. When REO comes around we’ll go guitar shopping. Nick Mahan, it’s been 25 years. I’m very fortunate.
Q. Why the album title “Sunset and Clark?”
A. I think people right now need some fun in their lives. We’re just having fun. Some time to smile and laugh and not be miserable. If you look at the album cover it’s the Whiskey a Go Go. This album brings back those feelings of being on the strip. Or on the East Coast going to L’Amours, the Birch Hill and the Cat Club. When Rock-and-Roll was fun.
Q. Is there any way logistically that Brothers in Arms could play live?
A. We’ve already been talking about it. Do the West Coast like L.A. and Vegas and have each singer sing their songs. And if someone can’t make it then another singer could do their songs. We would also do songs from each of the guys’ bands.
Q. Have you done any shows recently with any of your other bands?
A. I’m pretty happy that we just did a Seven Witches show in Belgium and I’m just about to go to Montreal with Aldo Nova. I’m in the best shape of my life, taking care of myself. But it’s not like the old days like when I was with Savatage and doing gigs for six months straight. It stinks because I love to play and meet all the fans.
Q. Could there be another Brothers in Arms album?
A. I have so many riffs and I’m so I’m so inspired by the response. They want to do more songs next time. I’ll definitely be hitting these guys up.
The views expressed in this post are the author's own. Want to post on Patch?
Mosquito Spraying Throughout Camden County Friday
Camden County, NJhttps://www.camdencounty.com/mosquito-spraying-throughout-camden-county-friday-47/
(Lindenwold, NJ) – Early Friday morning the Mosquito Control Commission will be in the community spraying and surveilling areas throughout Camden County. The summer weather has created an ideal environment for mosquitoes to breed.Commissioner Jeff Nash, liaison to the Camden County Mosquito Commission, talked about being cognizant of standing water.“Homeowners need to remember to check their yard and remove any standing water to help eliminate the threat of mosquitos,” Nash said. “Mosquitos need standing...
(Lindenwold, NJ) – Early Friday morning the Mosquito Control Commission will be in the community spraying and surveilling areas throughout Camden County. The summer weather has created an ideal environment for mosquitoes to breed.
Commissioner Jeff Nash, liaison to the Camden County Mosquito Commission, talked about being cognizant of standing water.
“Homeowners need to remember to check their yard and remove any standing water to help eliminate the threat of mosquitos,” Nash said. “Mosquitos need standing water to breed, so you can help keep them off your property by removing water from places like flowerpots and containers. This helps us reduce the pest population in your neighborhood, and it assists the efforts of the Camden County Mosquito Control Commission.”
The Camden County Mosquito Commission will be conducting ULV “spraying” operations on Friday, Aug. 5, between the hours of 2am-6am in the following locations:
Lane of Acres
Piney Point Pl
Saint Mark Dr
Spring Hill Dr
“The commission works with the Public Health Environmental Laboratories in Trenton to verify the presence of West Nile Virus and other communicable diseases in their samples,” Nash said. “If a pool tests positive, the Mosquito Commission returns to spray the area. The sprayings take place when the mosquitoes are most active.”
The mosquito spray is not harmful to humans or pets, but you should avoid direct contact if you have respiratory concerns or are sensitive to irritants.
Residents should check their property for any object that holds water for more than a few days. All pre-adult mosquito stages (eggs, larvae, and pupae) must be in stagnant water in order to develop into adult mosquitoes.
The Camden County Mosquito Commission suggests checking around your yard for mosquito breeding containers. The following is a checklist of tips to help eliminate mosquito breeding:
For more information, or to report a problem, contact the Camden County Mosquito Commission at (856) 566-2945 or [email protected].
Only 7 original McDonald's golden arches still exist, and one is in N.J.
Steve Strunsky | NJ Advance Media for NJ.comhttps://www.nj.com/news/erry-2018/12/1a10ff04728920/only-7-original-mcdonalds-gold.html
A single-arch McDonald's sign, seen at a location in Magnolia, N.J. (Al Amrhein | For NJ Advance Media)If you're driving on Route 30 in Camden County just south of the New Jersey Turnpike, and you see a McDonald's Hamburgers sign mounted on a golden arch, you might want to pull over, even if you're not hungry.It's not the fries or Big Macs that are so special — McDonald's is known for its strict quality control and uniformity of its food — but the sign itself.The single-arch marquee is an original vers...
A single-arch McDonald's sign, seen at a location in Magnolia, N.J. (Al Amrhein | For NJ Advance Media)
If you're driving on Route 30 in Camden County just south of the New Jersey Turnpike, and you see a McDonald's Hamburgers sign mounted on a golden arch, you might want to pull over, even if you're not hungry.
It's not the fries or Big Macs that are so special — McDonald's is known for its strict quality control and uniformity of its food — but the sign itself.
The single-arch marquee is an original version that dates to 1962, and is one of only a half dozen like it from among the 37,000 McDonald's locations around the world, according to collectors, curators and other sign experts who have been wowed by what may be the Borough of Magnolia's most widely-renowned piece of architecture.
"I would say it’s a historic treasure," said Tod Swormstedt, executive director of the American Sign Museum in Cincinnati, Ohio. "Especially when there are only a handful left, certainly no more than 10."
This McDonald's sign, from about 1962, is incredibly rare, representing a brief transitional period from the use of the Speedee character (the hamburger cartoon) in signage to the "Big M" massive golden-arch design, used from late 1962 to the 1970s. Last week, I posted one of those "Big Ms" I spotted in Norwalk, Connecticut. Today, I present a rare single-arch sign that survives in Magnolia, New Jersey — only a handful remain around the country. One of them, in Pine Bluff, Arkansas, is on the National Register of Historic Places. The Magnolia sign, which is in superb shape, was moved from the restaurant’s original location nearby. Kudos to this restaurant for preserving a national treasure. Check out the two shields on either side of the arch -- they are the crest of the founding McDonald's brothers, a design choice of Ray Kroc, who himself would go on to be known as "The Founder" when he took their innovative California roadside hamburger stand and turned it into a global colossus. I photographed another one of these single-arch signs several years ago, in Lancaster, Pennsylvania, but that one was removed in 2016 and is said to have gone to a private collection of McMemorabilia. (Scroll way back on my feed to see that one.) This is an important artifact, in the development of McDonald's, and in the roadside vernacular of midcentury America. As argued in the National Register report on the Pine Bluff sign, the single-arch sign represents the embrace by corporate America of modernism (think St. Louis Arch and the widespread use of the parabolic arch in pop culture) and the departure from neon toward fluorescent-lit plastic panels in metal frames. This is a vivid example, too, of the midcentury fascination with signage that stands out from the road. Indeed, the Big M design that succeeded the single-arch signs is even more audacious. The Big M would fade away in the 1970s when a smaller McDonald's sign was attached to a towering pole, promoting the new mansard-roofed, brick-covered restaurants. But examples of the Big M and single-arch signs, though increasingly rare, remain, and are a particular favorite find of mine.
Photo by Rolando Pujol
A single-arch McDonald's sign, seen at a location in Magnolia, N.J. (Al Amrhein | For NJ Advance Media)
Among the admirers of Magnolia's sign is Debra Jane Seltzer, who has driven around the country documenting vintage signs and other examples of American pop culture gradually disappearing from their original settings.
Seltzer hosts the RoadsideArchitecture.com web site, which features several pages on McDonald's restaurants and signs, including the Magnolia's.
In a phone interview, Seltzer said the sign originally stood in another part of town, a couple of miles away, where the original McDonald's building is long gone. The building that now accompanies the sign, a relatively common white stucco structure with a red mansard roof, is not architecturally significant, she said.
Seltzer said the Magnolia sign is one of just seven remaining single-arch McDonald's "crest" signs scattered along the byways of America, still bearing the family crest of Richard and Maurice McDonald.
The brothers had founded the chain in California, before they were joined in 1953 by Ray Kroc, who bought them out but kept their name, and built McDonald's into a global brand. The story was recently dramatized in the ironically titled film, "The Founder," starring Michael Keaton in the title role as Kroc.
Besides Magnolia's, the six other remaining crest signs are in Independence, Missouri; Warren and Saint Clair Shores, Michigan; Winter Haven, Florida; Akron, Ohio — though the sign's crests have been covered; and Pine Bluff, Arkansas, whose sign is on the National Register of Historic Places.
Seltzer and others noted that the Magnolia sign is in remarkably good shape for a 56-year-old outdoor marquee.
“I think it’s very special," said Seltzer. "It’s one of a very few that are left.”
Enhanced Google photo of McDonald's in Mt. Ephraim, N.J.
Before Ronald, there was Speedy
Before there was Ronald McDonald, the curly-haired clown with the striped socks, there was Speedee, a McDonald's mascot who personified the concept of fast food when the term was still new. The smiling, fleet-footed burger chef is seen here on a reproduction of an early single-arch sign outside a McDonald's restaurant on South Black Horse Pike in Mt. Ephraim, also in Camden County just a few miles from Magnolia.
The red-and-white-tile restaurant with the twin arches was also a reproduction, built along with the sign in the year 2000, said Seltzer.
“The one in New Jersey is not original,” Seltzer said of the Mt. Ephraim restaurant.
The original restaurant that accompanied Magniolia's 1962 sign would have looked very much the retro structure built in Mt. Ephraim, The design, with its white and red exterior tiles, twin arches and sloping, cantilevered roof, dates to the company's earliest days under Ray Kroc, and lasted through the 1960s.
The owners of the Mount Ephraim and Magnolia franchises did not respond to requests for comment.
A spokeswoman for Chicago-based McDonald's Corporation, Amanda Pisano, said the Mount Ephraim location originally opened in 1962, while the Magnolia restaurant where the crest sign now stands dates to 1996.
They are among 266 McDonald's now operating in New Jersey, she said. The first one opened in Fair Lawn in 1958.
"I do not have a list or database of other vintage signs in the state," Pisano wrote in an email.
McDonald's in Downey, California. Photo by Brian Hong
The oldest arches still glowing
Authentic versions of that first golden-arch restaurant design are even rarer than single-arch crest signs, according to Seltzer, who documents just two of them: one in San Jose, California, built in 1962; and the oldest McDonald's still in operation, in Downey, California, which opened in August 1953.
Now, even Mt. Ephraim's circa 2000 reproduction of the walk-up design has been obscured, after its red, white and yellow exterior and interior were remodeled in McDonald's latest style, with muted colors, contemporary fixtures and furniture, and large touch screens where customers enter their orders.
“Everyone really liked the old way," said the manager of the Mt. Ephraim McDonald's, Danielle Kearney, referring to the vintage style. "But they also like the new way.”
The oldest McDonald's location still in operation is this walk-up burger stand built in 1953 in Downey, California. It was the second McDonald's built using the twin-arch design.
The exceptionally rare sign out front features a neon likeness of Speedee, the chain's original mascot. Speedee was phased out beginning in the early 1960s, and later replaced by the Ronald McDonald clown.
The sign in Magnolia, like others erected in 1962, was among the first to put Speedee to rest.
Speedee was revived on retro reproductions like the one erected in Mt. Ephraim around the turn of the century.
Christopher Placek | The Daily Herald va AP
Remembering when hamburgers were 15 cents
This retro structure was built around the turn of the century in the Chicago suburb of DePlaines, Illinois, as a replica of the first McDonald's built on the same spot by Ray Kroc in 1955 and demolished 29 years later, according to Seltzer.
The replica served as a McDonald's museum before being disassembled in the summer of 2018. The tops of the golden arches above the roof line had already been removed when this picture was taken in July.
Helen Bradley, who has lived in Magnolia for 66 of her 89 years and founded the borough historical society in 1990, said the sign's original location was at the Intersection of Route 30, also known as White Horse Pike, and Jefferson Avenue, less than a mile south of where it now stands. Bradley was living in town when the original McDonald's opened in 1962.
"I remember the hamburgers were 15 cents," she said, accurately quoting the price that was spelled out on signs older than Magnolia's.
Bradley, who lives about a block from the sign's current location, was unaware of its rarity or significance to the history of McDonald's or American roadside architecture.
But referring to its relocation in the mid-1990s, she added, "I know that when they moved they said they were taking that sign with them, so they must have known that it was worth something."
Unlike its Pine Bluff counterpart on the National Register, the Magnolia sign has no historic designation, according to Bradley, who asked to be sent information about the sign's provenance.
The "skinny M" McDonald's sign on Route 9 in Freehold (Enhanced Google photo)
'It’s doing what signs are meant to do.'
Another admirer is Dave Waller, a collector in the Boston area who recently bought a vintage McDonald's sign from the American Sign Museum.
His sign, a single-arch version that includes the old Speedee mascot, was erected in Wichita in 1956 and later salvaged from the demolition of what Waller and Sworstedt, the museum director, believe was the first McDonald's in Kansas.
Looking at online photographs of the 56-year-old Magnolia sign, Waller said it seemed to be in mint condition.
One thing he admired most about it, he added, was that, "It’s doing what signs are meant to do, and that is advertising the products they were meant to advertise.”
He hopes it will keep doing just that.
“People don’t seem to appreciate things until they're gone," Waller said. "And then they say, 'What happened to that?'”
The South Orange and Maplewood (SOMA) Jitneys
Victoria Carter Teamhttps://patch.com/new-jersey/maplewood/south-orange-maplewood-soma-jitneys
The South Orange and Maplewood (SOMA) Jitneys This is a paid post contributed by a Patch Community Partner. The views expressed in this post are the author's own, and the information presented has not been verified by Patch.The communities of South Orange and Maplewood (SOMA), NJ, are culturally-rich commuter havens in the heart of northern New Jersey. With highly-rated schools, bustling downtowns, a plethora of restaurants, and an enviable commute into New York City, SOMA is a highly sought-after location to live, a...
The South Orange and Maplewood (SOMA) Jitneys
This is a paid post contributed by a Patch Community Partner. The views expressed in this post are the author's own, and the information presented has not been verified by Patch.
The communities of South Orange and Maplewood (SOMA), NJ, are culturally-rich commuter havens in the heart of northern New Jersey. With highly-rated schools, bustling downtowns, a plethora of restaurants, and an enviable commute into New York City, SOMA is a highly sought-after location to live, and homes that go on the market move quickly. Located along the Midtown Direct train line, SOMA has another lesser-known perk — a jitney bus service that transports residents to the local train station where they can hop the train into New York Penn Station or Hoboken.
With convenient stops dotted throughout the towns, the jitney is convenient, environmentally friendly, and a partial solution to limited station parking. Many potential SOMA homebuyers that commute into the City even evaluate their housing options based on a home’s proximity to the jitney stops.
If you’re thinking of moving to South Orange or Maplewood, here are a few things to know about the SOMA jitney.
The South Orange Jitney
Dating back two decades, the South Orange jitney began with a single route and two buses. The service grew to four routes and seven buses, and after a few service reductions during COVID, is now organized around two main routes that run on weekdays in the morning and evening:
? Newstead/Wyoming, and
? Montague/Ward/Tuxedo Park/Montrose
Flexible and convenient, the South Orange jitney will sometimes add a 5-minute wait onto its scheduled times should the Midtown Direct trains run late. For town residents, a jitney pass is $300/annum, and for non-residents, it is $450/annum.
South Orange’s early designation as a “Transit Village” helped fund the original jitney. Today, the town is perhaps better known for its many shops, restaurants, the South Orange Performing Arts Center (SOPAC), and Floods Hill.
General information, schedules, and fees for the South Orange jitney can be found on the township website.
The Maplewood Jitney
With morning and afternoon routes, the Maplewood jitney runs from Monday through Friday, shuttling residents to the Maplewood train station. A combination Jitney/Parking decal fee is $300/annum. For a jitney pass without parking, the fee is $62.50/annum, or residents can pay $2.00 per ride.
The three primary routes for the Maplewood jitney are:
? Maplecrest and Hilton jitney
? Elmwood and Parker jitney
? Wyoming jitney
Some challenges remain for the jitney service due to the pandemic, and ridership has not recovered to pre-COVID levels.
General information, schedules, and fees for the Maplewood jitney can be found on the township website.
Flexible and convenient, jitneys are a great reason to consider living in SOMA
Jitneys invariably help the local economies of the towns they serve by fulfilling unmet transportation needs. Their flexibility allows them to expand or contract services as needed, and jitneys are relatively inexpensive to operate. As evidenced during the ups and downs of COVID ridership, jitney routes can be redrawn and redeployed quickly. As important, jitneys do not prevent more permanent transportation infrastructure from being put in place as a community’s transit needs grow. They make public transportation more accessible for residents and lessen vehicular traffic during peak commuting times.
If you have questions about commuting, SOMA, or are looking to buy or sell a home in Maplewood, South Orange, or any of our northern New Jersey communities, I would love to assist you. A member of my team would be delighted to take you on a town tour. Contact Victoria Carter at (973) 220-3050 or email [email protected] to get started.
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