BASEMENT WATERPROOFING IN Sea Bright

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Basement Waterproofing

The Healthy Way

Unlike other waterproofers in New Jersey, we provide our customers with a streamlined process for all of their waterproofing needs. Our goal is to get to the crux of your home's issues. If we spot signs of water in your basement, we go right to the source of the problem, working hard to fix structural deficiencies to prevent problems like mold growth and foundation damage. We are proud to be New Jersey's one-stop shop for all of your basement waterproofing needs. New Jersey homeowners choose Healthy Way because our experts are friendly, experienced, harworking, and fully certified. We won't rest until your waterproofing problems are solved. Because we specialize in both interior and exterior waterproofing services, you won't have to worry about hiring a laundry list of contractors to correct your moisture problems. Healthy Way provides all-inclusive basement waterproofing in Sea Bright, it's no surprise that New Jersey residents trust Healthy Way to make their homes more livable every day.

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The Healthy Way Difference

At Healthy Way, we strive to set ourselves apart from the competition by offering the best basement waterproofing services in New Jersey. We won't be happy with our work until you are 100% satisfied, whether you need a thorough moisture inspection or a large-scale waterproofing project. Our basement waterproofing experts are certified, trained, and have worked on more than 4,000 repairs. They understand that your moisture problems aren't like anybody else's, which is why all of our waterproofing proposals are created specifically for your home. You won't find any "one-size-fits-all" solutions here, and we wouldn't have it any other way.

  • Best warranties in the industry
  • Free initial inspection
  • Full-service basement waterproofing
  • Mold remediation
  • Foundation repair
  • Water management solutions tailored to your unique situation

Once your basement waterproofing project is complete, we make it a point to keep our staff available to address any questions or concerns you may have. Our goal is your 100% satisfaction, from the moment you call our office to schedule an inspection to the time you sign off on our work.

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Waterproofing Services in New Jersey

With more than two decades of experience and a team of fully certified and trained waterproofing professionals, there is no waterproofing project in New Jersey that we can't handle. When not addressed, water and moisture problems can cause serious health risks for your family. We're talking buckling walls, sinking foundations, and even toxic mold. With your home's value and your family's health on the line, you must attack these problems head-on, and the best way to do that is by bringing in the Healthy Way team. Some signs of existing water problems in your home can include:

  • Signs of rust or oxidation on metal fixtures
  • Mildew residue
  • Water stains on your foundation's walls and floors
  • Erosion of your concrete
  • Mineral deposits found on pipes
  • Flooded landscaping after heavy rain or snow
  • Pooling water around your foundation's interior
  • Humidity levels above 60% in your basement or crawlspace
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 Waterproof Basement Sea Bright, NJ

Basement Waterproofing in Sea Bright

Healthy Way has been providing the most trusted, effective basement waterproofing in New Jersey since 2007. Waterproofing your basement is crucial to protecting the value of your home and the safety of your family. That is why we only employ the best, brightest, fully-certified experts, who will treat your home like it was their very own. Taking shortcuts just isn't in our nature. We use innovative technology and time-tested techniques to discover and solve your basement's water-related problems.

Because basement wall leaks and water seepage are often caused by structural issues, external waterproofing is required. While some companies only seal the interior walls of your basement, Healthy Way goes the extra mile to fix your water issues inside and out. That way, your basement leaks stop for good.

Once we find the root of the water issues in your basement, we will get to work on a custom-designed solution that will exceed your basement waterproofing needs.

Our basement waterproofing services in New Jersey help prevent the following problems:

  • Mold growth, which can cause serious health hazards for your family
  • Basement flooding
  • Loss of valuables
  • Serious water damage to your home's walls and floors
  • Decrease in home value

Don't wait to address the moisture developing in your basement - call Healthy Way today for a customized solution to your water seepage problems.

What Causes Moisture in Your Basement?

It's easy to spot water leaking through a crack in your basement, but most homeowners don't know that there is a potential for water issues without heavy rains or obvious signs of standing water. At Healthy Way, we try to educate our clients on the real causes of water in your basement. Here are two of the most common reasons why you might need basement waterproofing in Sea Bright:

Clay Bowl Effect

The "Clay Bowl" Effect

It might not be evident on the surface, but many basements are built in a below-grade dip, which is surrounded by backfill. Because backfill is made up of soil that was removed during foundation digging, it creates an empty shape or "bowl" effect. Once the foundation is finished, this loose soil is placed back around the foundation. Unfortunately, soil of this consistency is more absorbent and porous than the undisturbed soil around it, which is hard-packed and less porous. When rain or thunderstorms occurs, the soil closest to your home becomes saturated, putting pressure on your basement walls.

Hydrostatic Pressure

Hydrostatic Pressure:

This kind of pressure affects homeowners with property built below the water table or on a hillside where water runs down a hill. When the soil around your foundation becomes saturated, it will expand and put intense pressure on the walls of your foundation and basement. This pressure can create cracks, giving water an easy route into your basement.

How Healthy Way Solves Your Basement Waterproofing Needs

Having a wet basement not only puts your health at risk, it lowers the value of your home and makes it more difficult to sell. The good news? We offer a number of waterproofing services and products to solve your problems fast. A few of our solutions include:

  • Sump pumps
  • Perimeter drainage systems
  • Doorway drainage systems
  • High-strength washer hoses
  • Floor and wall crack repair
  • Replacement windows
  • Flood protection for your water heater

When you use Healthy Way for basement waterproofing in New Jersey, you can rest easy knowing that all our systems come with a written, lifetime warranty. This warranty is transferrable, meaning you can re-establish your home's value and give future owners confidence knowing that their new home is protected.

The Healthy Way Basement Waterproofing Process

Because every home is different, your basement waterproofing solution could be vastly different than that of your next-door neighbor. Many factors play a part when it comes to keeping your basement dry and safe for living. As a general rule, we approach each issue with a "prevention over repair" mindset. By taking this stance, we give our clients a more cost-effective, long-term resolution. We're not in the business of putting a "Band-Aid" on your water problem - we want to fix your issue completely, so you don't have to worry about recurring problems. Our effective basement waterproofing systems include a mix of the following strategies:

Interior Waterproofing

Interior Waterproofing

Interior waterproofing methods usually start with our team ensuring that any holes or cracks in your basement floors, walls, and windows are sealed properly. Sealing cracks in your basement is an important first step since this is usually the first place where water can enter your home. Our sealants keep your basement dry and help prevent more moisture from finding its way into your home. Interior waterproofing strategies like these also help lower humidity levels in your basement. While sealants and other interior waterproofing strategies help correct initial issues, they don't usually solve the underlying problem causing leaks in your basement. Those issues are most often found outside your home.

Exterior Waterproofing

Exterior Waterproofing

Once our team is finished with your interior waterproofing, we will move to the exterior of your home. Waterproofing the outside of your home is often a more complex, nuanced goal. Because of the difficult nature of exterior waterproofing, we recommend you consult with our team of professionals before tackling the job on your own. Generally speaking, our team beings the outdoor waterproofing process by excavating the soil around your home's foundation. Once we remove the soil surrounding your foundation, our experts will apply a polymer-based sealant to any cracks we discover. This sealant is a long-term solution and should remain intact for the life of your home. While the Healthy Way team solves your outdoor moisture problems, we will also check your downspouts, to make sure they aren't clogged. An inefficient gutter system does a poor job of directing water away from your home's foundation, which can cause more moisture to seep into your basement over time.

Exterior Waterproofing

Drainage Systems

One of the most common reasons that people need basement waterproofing in cityname is because they have a poor drainage system. A proper drainage system is paramount in keeping your basement dry and your family safe. These systems are meant to direct water away from your home and come in many forms, from French Drains to simple systems like ground soil. If you're thinking of installing a complex drainage system, save yourself some time and check the soil around your foundation first to make sure it isn't retaining moisture. If a more complex system like a sump pump is required, it's best to work with certified professionals like those at Healthy Way, to make sure your drainage system is installed correctly.

WHICH WATERPROOFING SOLUTION IS RIGHT FOR ME?

Because every home is different, it's hard to say what kind of waterproofing solution is right for your situation. Most homeowners require a combination of interior and exterior waterproofing. There are dozens of factors that come into play when it comes to waterproofing your home, so the answer to your problem may be different than your neighbor's. The good news is that Healthy Way is fully equipped to handle whatever moisture issue you're having. We will work tirelessly to make certain your basement is dry, mold-free, and safe to enjoy. That way, you can get back to living life rather than worrying about mold growth or foundation damage.

Contact Us

GET IT DONE RIGHT, THE FIRST TIME

Other companies may offer temporary or partial solutions. At Healthy Way, we believe in correcting the problem completely, so you save money and have long-term peace of mind. Our goal is to fix your problem to prevent it from coming back, or we won't do the work!

If you require quality basement waterproofing, it all starts with a FREE inspection from our certified waterproofing experts. We will take as much time as you need to find your problem, develop a solution, and walk you through our process step-by-step.

Don't let water leaks and foundation damage create a dangerous environment in your home; contact the experts at Healthy Way today!

 Basement Waterproofing Sea Bright, NJ

Latest News in Sea Bright, NJ

Insufferable heat and humidity return to NJ, some thunderstorms too

The latest Drought Monitor was released this morning by the National Drought Mitigation Center. Despite recent rains, the area designating "Moderate Drought" in New Jersey has almost doubled, from 12% last week to just over 23% this week.Pieces of Hudson, Essex, Union, Somerset, Hunterdon, Mercer, Middlesex, Monmouth, and Ocean counties are now in the "D2" category.Meanwhile, about three-quarters of the state is now classified as abnormally dry. The only exceptions are along stretches in northern and souther...

The latest Drought Monitor was released this morning by the National Drought Mitigation Center. Despite recent rains, the area designating "Moderate Drought" in New Jersey has almost doubled, from 12% last week to just over 23% this week.

Pieces of Hudson, Essex, Union, Somerset, Hunterdon, Mercer, Middlesex, Monmouth, and Ocean counties are now in the "D2" category.

Meanwhile, about three-quarters of the state is now classified as abnormally dry. The only exceptions are along stretches in northern and southern New Jersey.

Parts of the drought-stricken area need about 6 inches of rain to make up the deficit incurred over the last 60 days. And with each dry day, the situation continues to get more serious.

Meanwhile, we also have to talk about a return to semi-unsettled weather. Showers and thunderstorms are possible on each of the next four days — especially late-day Friday and late-day Saturday. It won't be the widespread drenching we need, deep moisture in the atmosphere will almost certainly produce pockets of heavy rain.

Our next big cold front arrives next Tuesday into Wednesday. A full five days away. Until then, we broil, bake, and fry.

Heat and humidity are surging into New Jersey once again. And they'll be here, with very little relief, for about the next week. More days than not in the forecast feature highs in the 90s. The heat index will flirt with triple digits.

Meanwhile, we also have to talk about a return to semi-unsettled weather. Showers and thunderstorms are possible on each of the next four days — especially late-day Friday and late-day Saturday. It won't be the widespread drenching we need, deep moisture in the atmosphere will almost certainly produce pockets of heavy rain.

Our next big cold front arrives next Tuesday into Wednesday. A full five days away. Until then, we broil, bake, and fry.

High temperatures on Thursday will shoot into the mid 90s. The hottest part of the state will be the NJ Turnpike corridor, which could touch the upper 90s. On the flip side, the Jersey Shore will benefit from a partial sea breeze, providing some relief.

A Heat Advisory has been issued for most of interior New Jersey. It starts at 11 a.m. Thursday, right around when temperatures will start to push into the 90s. And the advisory will continue until 8 p.m. Friday.

Hot. Period, full stop. We return to the heat and humidity "danger zone" on Thursday.

The morning actually isn't half bad, with temperatures around 70 degrees — similar to every other morning this week so far.

I'll also mention that, for the first time since April, the sun is rising at 6 a.m. for part of New Jersey. Days are slowly getting shorter — only 7 weeks until we fall into autumn.

High temperatures on Thursday will shoot into the mid 90s. The hottest part of the state will be the NJ Turnpike corridor, which could touch the upper 90s. On the flip side, the Jersey Shore will benefit from a partial sea breeze, providing some relief.

A Heat Advisory has been issued for most of interior New Jersey. It starts at 11 a.m. Thursday, right around when temperatures will start to push into the 90s. And the advisory will continue until 8 p.m. Friday.

Just to give you a few numbers for comparison purposes. The hottest day so far this summer occurred July 24th: 102 at Newark, 98 at Trenton, and 99 and Atlantic City. And the record highs for this day in history: 100 at Newark, 98 at Trenton, and 98 at Atlantic City.

Dew points are also on the rise, meaning humidity is on the rise. The heat index (or "feels like" or "apparent" temperature) will probably pop above 100 degrees for a few hours across interior New Jersey Thursday afternoon.

Remember, that's our benchmark for going beyond normal, run-of-the-mill, everyday summer conditions. The heat and humidity will be downright dangerous if you don't take care of yourself. Dress for the weather, stay extra hydrated, and take frequent breaks (in air conditioning, if possible).

The daytime hours will be mostly sunny and dry.

There is a chance for a popup thunderstorm Thursday evening, as temperatures cool just before sunset. It would be isolated — nothing widespread.

Otherwise, Thursday night will just be steamy. Low temperatures will only fall into the mid 70s across most of the Garden State. Urban areas may struggle to drop much below 80 degrees — that is uncomfortably warm for late night and early morning.

Believe it or not, the air gets even thicker.

Friday will still be hot and even more humid than Thursday. Look for highs in the lower 90s. Even though the temperature will be lower than Thursday, dew points will be higher. So the heat index may still flirt with the triple-digit mark.

We had been watching a chance for soaking rain on Friday, which has since fizzled. Now, I would put a spotty shower chance in the morning. And then a few thunderstorms are likely to popup from mid-afternoon through late evening.

We are going to tap into some deep moisture on Friday. Given how juicy the atmosphere will be, I have no doubt that any storm that blossoms will produce some very heavy rain. Wind gusts and lightning would be concerns too.

Is it a washout? No. Will everyone see a storm? No. (In fact, the GFS model has really backed off the idea of appreciable rain on Friday.)

Do we need the rain? Heck yes. Is flooding a concern? Also yes.

Same story, different day.

Under mostly cloudy skies, high temperatures will "only" reach the upper 80s on Saturday. Technically, that breaks the latest heat wave (90+) — but such temperatures are still above normal for early August, and still very warm. Humidity will still be moderate to high too.

Saturday also presents another opportunity for scattered showers, thunderstorms, and downpours. The timing is exactly the same as Friday — from mid-afternoon through early evening.

Another hazy, lazy summer day.

Although an isolated shower is possible, I have dried out my Sunday forecast.

Polar Plunge in Sea Bright

SEA BRIGHT – The Ancient Order of Hibernians is sponsoring their 16th annual Polar Plunge and inviting all interested in supporting catholic elementary and high schools to sign up for the event which kicks off at 11 a.m. Saturday, March 5.Jim Shaw, a member of the AOH Monmouth Division in Middletown, is chairing the event. The graduate of Mater Dei High School who has also spearheaded the popular winter event in the past, said the Ancient Order of ...

SEA BRIGHT – The Ancient Order of Hibernians is sponsoring their 16th annual Polar Plunge and inviting all interested in supporting catholic elementary and high schools to sign up for the event which kicks off at 11 a.m. Saturday, March 5.

Jim Shaw, a member of the AOH Monmouth Division in Middletown, is chairing the event. The graduate of Mater Dei High School who has also spearheaded the popular winter event in the past, said the Ancient Order of Hibernians has raised $1.5 million in the past 16 years through these efforts.

While the AOH Division finances all the necessary accoutrements to make the Polar Plunge a success, including insurance, personnel and all associated necessities, Shaw said each of the schools secure its own sponsors, sets its own entrance fees and collects 100 per cent of the funds collected by their sponsorship, with the AOH footing all costs without accepting any of the profits. Costs each year run approximately $5,000, he said, a cost the Hibernians feel is economic insurance for continuing catholic school education.

The event begins at 11 a.m. when plungers and guests gather on the beach around the tents set up by their respective schools with the plunge scheduled to begin at 1 p.m. Spectators are encouraged to attend and contribute to the success of the event. Most entry fees for plunging are $25 donations.

“This year we anticipate more plungers,” Shaw said, noting the current prediction of temperatures in the 50s and partly cloudy. “That’s a lot better than in the 20s and raining,” he laughed, “so hopefully more brave souls will come out and do their best for their schools.”

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Interested persons can contact the website for their particular school to sign up in advance. The AOH will also have a registration table set up on the beach Saturday to accept last minute plungers and ensure their donations go to the catholic school of their choice.

The plunge is at the Sea Bright Municipal Beach near the municipal parking lot by the fire house and pavilion.

Participating schools come from throughout New Jersey.

Persons wishing further information can contact Shaw at [email protected]

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21 things that happened at my overwhelming 1st N.J. diner visit

“Have you been to a diner yet?”Since moving to New Jersey three months ago, I’ve been asked this question time and again by my newly adopted New Jersey brethren. Back in Alabama, where I spent the last 33 years, there were luncheonettes and the like, but very few establishments folks around here would consider a diner. And where I grew up in Syria, such a place — offering just about every food item known to man — was a very foreign concept.So last week, per the “recommendations” (see: p...

“Have you been to a diner yet?”

Since moving to New Jersey three months ago, I’ve been asked this question time and again by my newly adopted New Jersey brethren. Back in Alabama, where I spent the last 33 years, there were luncheonettes and the like, but very few establishments folks around here would consider a diner. And where I grew up in Syria, such a place — offering just about every food item known to man — was a very foreign concept.

So last week, per the “recommendations” (see: polite demands) of my new friends, I visited the Tick Tock Diner in Clifton, which I’ve learned (see: repeatedly told) is a New Jersey institution, serving generations of hungry North Jerseyans. And man-oh-man was it something else.

Here’s my play-by-play of how it went: 21 things that happened during my latest Garden State rite of passage.

1. As I pull off Route 3, park my car and face the diner, I am overwhelmed by a feeling I cannot yet identify. More on that later. I also wonder “why is it called Tick Tock?” I will soon learn I am a dope.

2. I walk in, gazing upon the bright-red seats and vintage decor, plucked out of time and movie sets. I notice some folks are smiling at me. I am heartened, as I’ve been missing those casual grins since I left the south. Does the southern smile actually exist up here?

3. I sit down at the bar, and a server asks me, “what will you have, hun?” Another taste of the south! Also, there’s a lot of cross-table talk between customers. Do they all know each other?

4. I don’t yet know what I’ll have (hun), so the server gives me the menu, which is a small phonebook. I’m impressed by some unexpected items: Lobster bolognese? It’s a tough choice between that and the burger. I settle on the burger with sweet potato fries and after the server leaves, I realize I’d forgotten to order a milkshake. Isn’t that a diner thing? Oops. The back of the server’s shirt says, “Eat Heavy.” Who am I to argue?

5. At a table behind me, a young man orders cheesy eggs. Good name, though not as good as something called a happy waitress, which I’m told is a grilled cheese with bacon and tomato. This may be the most southern thing I’ve heard since moving here.

6. The manager, Maria Portalakis, asks me, “Do you want your to-go box with the food?” When I look puzzled, she explains the portions are so large that many customers receive the box with their order. Eat heavy, indeed!

7. Portalakis says the Tick Tock Diner has been open since 1948. Wow. What does it take for a place to survive so long, especially in a sea of other diners? There’s got to be something else besides the food. Maybe I can be the first to discover its secret. A mission is born!

8. I talk to some regulars. Craig and Kara Aves have been coming to Tick Tock for over 10 years. The food, according to Craig, is “delightfully diner.” I couldn’t have said it better myself.

9. Craig orders pork roll with hash browns, and Kara laughs, correcting that it’s Taylor ham, but her husband is from that part of Jersey where they “say it wrong.” I do not dare intervene, this lesson I’ve already learned. Her order is French toast with over-easy eggs. They boast the breakfast meat is delicious, the toast is fluffy, and the service is awesome, as usual. They don’t even place drink orders anymore, the servers already know.

10. Kara says “this is the place where everybody knows your name.” A solid “Cheers” reference; I was always partial to Norm and his wisecracks. The one I remember was when the bartender asks him, “How does a beer sound, Norm?” He replies, “I dunno. I usually finish them before they get a word in.” Craig adds he and Kara participate in a football pool with the staff. That does sound like “Cheers”!

11. Portalakis tells me she’s worked at Tick Tock since she was 15 years old. She says the diner feels like her second home. Then she laughs, adding, “Actually, this is my first home.” For a moment I pity her, but then I see all the joyful hubbub surrounding me and can only think one thing: When can I move in?

12. She says of New Jersey diners: “You can get any kind of food any time, breakfast at night, dinner in the morning, lunch at ... whenever.” Pure culinary freedom, brilliant!

13. Portalakis adds Tick Tock’s most popular order is disco fries. Disco what? “Fries with mozzarella cheese and brown gravy,” she explains, chuckling. I scrunch my nose. Brown gravy on fries? “Would you like some?” she asks me.

14. I grin and say “I already ordered.” (Not a big fan of gravy. Maybe the fries and cheese jazz it up?) Why are they called disco fries? And why am I hearing the theme music for “Saturday Night Fever”?

15. My food arrives, and I take a bite of the burger. Holy hole in a doughnut, Batman! The burger is tasty, juicy and well-seasoned. The sweet potato fries are crisp. Maria then brings me some hummus. I taste it.

16. Holy bouncy boiler plate, Batman! I look around to make sure I haven’t been teleported back to Damascus. Maria then suggests I dip one of the fries in my hummus.

17. Holy unbelievable combo, Batman!

18. I take a few pictures, say goodbye and head to my car still wondering, “Why is it called Tick Tock?” When I pull out of the parking lot, I peer back and finally see the oversized clock atop the building. How did I miss that? I need to get my eyes checked.

19. I think some more about my mission, of understanding exactly how a diner stays open for more than 70 years. What’s that intangible thing?

20. On the Turnpike 20 minutes later, I have it. Drum roll please.

21. It’s the simplicity. Nostalgia, sure, but when so many dining experiences are a hassle — especially in New Jersey, where every place appears so unbelievably crowded! — there’s a relief in New Jersey diner visits. You sit down. You greet everyone around you. You order the same tasty food you, your parents and probably your grandparents grew up eating. You talk to friends. You leave smiling because they called you “hun.” Then you return to your regular life where the tick tock of time seems much faster.

This may seem obvious, or even taken for granted, by longtime New Jerseyans, but take it from a newcomer: This is a special sort of place. It provides a brief transport back to the slower going of yesteryear. It’s a journey I know I’ll be taking often. And next time I’ll try disco fries.

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Labor Day beach warning after thousands of 'mauve stinger' jellyfish descend on New Jersey coast: Creatures' sting is so painful it can last for TWO WEEKS and leave permanent scars

Thousands of rare mauve stinger jellyfish that leave painful stings and permanent scars are lurking on the New Jersey coast ahead of Labor Day weekend.The creatures have stinging cells all over their body - unlike usual jellyfish - and can leave painful marks for weeks.Marine scientist Liza Baskin described the sting 'as a nine-volt battery sort of sting' and noted it was rare to see the creatures washed to shore.'Sometim...

Thousands of rare mauve stinger jellyfish that leave painful stings and permanent scars are lurking on the New Jersey coast ahead of Labor Day weekend.

The creatures have stinging cells all over their body - unlike usual jellyfish - and can leave painful marks for weeks.

Marine scientist Liza Baskin described the sting 'as a nine-volt battery sort of sting' and noted it was rare to see the creatures washed to shore.

'Sometimes people pick up dead jellyfish by the bell - that should definitely not happen with this one because it can still sting you,' Baskin told NJ.com.

Beachgoers cautioned after one swimmer got stung when a mauve stinger jellyfish landed on his arm for a second and left behind a red track mark.

'I've never really seen small jellyfish... around here in the ocean, but they are out here today,' Timothy Boulous shared on social media while showing off his welt at Sea Bright Beach.

It's unclear why the open sea dwellers are now soaking in the sand, but biologist suggests it can be due to lessened rainfall and summer winds, or even the tide pulling the jellyfish to shore.

The small pink-purplish jellyfish have been spotted from the Sandy Hook coastline to Cape May.

Rare mauve stinger jellyfish are flocking to New Jersey coastline ahead of Labor Day Weekend. Biologist warn the creatures leave permanent scars and painful marks

The painful stings can leave permanent scars and swell immediately

THE MAUVE STINGER: A rare #jellyfish finding its way along the Jersey Shore - https://t.co/TweI73hO7a #newjersey pic.twitter.com/fpRnzQcu14

— News12NJ (@News12NJ) August 31, 2022

Maggie McGuire spotted multiple of the small sea creatures while at Sea Watch Beach with her kids and decided to take a closer look by scooping them into a bucket.

'The water was literally filled with them,' McGuire told NJ.com. She caught several of the jellyfish before releasing them.

Another marine biologist suggested thousands more of the mauve stingers remain unseen on the coastline.

Biologist Paul Bologna decided to experiment with one of the jellyfish and allowed himself to be stung.

'I'm like, "How bad could it be?"' Bologna told NJ.com.

'Immediately, I used some choice four-letter words, and it was just like intense pain.'

Bologna has only seen a few of the creatures in about 15 years but has seen more within recent weeks.

Some experts suggest white vinegar to treat the jellyfish stings along with salt water or a warm compress.

'It's Labor Day weekend, I wouldn't let this jellyfish keep me out of the water,' Baskin said. "I'd just bring a bottle of vinegar with me.'

Meanwhile, other beachgoers aren't shy to post their mauve jellyfish sightings on the New Jersey Jellyspotters Facebook page.

Multiple images show curious spectators observing the creatures from buckets or the sand. Some brave children are also seen holding other jellyfishes without stingers.

The best-dressed paperboy ever runs Northshore Sea Bright clothing store

Special to the Asbury Park PressSEA BRIGHT - Even as a kid, Sayreville native Brian George loved putting classic outfits together and looking tailored.And since 1982, he’s been bringing that expertise to others through Northshore Sea Bright, his Sea Bright-based shop featuring fine tailored men’s clothing, sportswear and accessories.“Growing up, my mother worked at JC Penney in ...

Special to the Asbury Park Press

SEA BRIGHT - Even as a kid, Sayreville native Brian George loved putting classic outfits together and looking tailored.

And since 1982, he’s been bringing that expertise to others through Northshore Sea Bright, his Sea Bright-based shop featuring fine tailored men’s clothing, sportswear and accessories.

“Growing up, my mother worked at JC Penney in Sayreville and by the time I was 12, I was a clothes horse,” recalled George, 73, a longtime Rumson resident who now lives in Little Silver. “I remember saving up money from my paper route and going shopping at a men’s store named Roy’s in Perth Amboy. The clothes represented classic tradition to me and although I didn’t come from money, I wanted to look successful and different, not like everybody else.”

After graduating from King’s College in Wilkes-Barre, Pennsylvania, with a degree in history, George landed a job at J.P. Stevens Textile Corp., which was then the second-largest textile company in the industry (behind Burlington Industries).

“I was transferred to St. Louis, and then a few years later I was offered the opportunity to return to New York City and work for Burlington Industries, where I sold fabric to companies like Levi Strauss, Jones New York, Evan Picone and Hart Schaffner & Marx,” he said. “I was selling fabrics to some of the industry’s biggest customers at a young age.”

Following a transfer to Chicago, “I returned back to the New York City area at 28 and started an executive search firm specializing in the apparel industry,” he said. “I was successful, but I realized that being a merchant was in my blood.”

Sea Bright schools:Atlantic Highlands, Highlands, Sea Bright schools might merge, boost NJ regionalization

And George opted to honor that passion.

“In 1982, a business partner and I started a company in Rumson that featured specialized beach chairs, beach bags and wind screens; I named the company Northshore Sport Tech because I’d lived on the North Shore of Chicago and we were on the north part of the Jersey shore, so I thought it worked,” George said. “As part of the company, I contacted a bunch of apparel manufacturers I’d previously worked with and created our Northshore Sportables line of sportswear.

“We offered beachy stuff and menswear, women’s wear and dry goods like beach towels and blankets and ended up with a lot of products left over at the end of that season, so we decided to have a tent sale in Rumson,” George said. “We made over $10,000 in two weekends and everyone told us that our products would make a great store, so we bought a building on River Road in Rumson, established a store, and were there for the next 20 years.”

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Though George bought his partner out after a year and the business relocated several times in the last two decades, it’s thrived for 40 years.

“In 2002, we moved from Rumson to a space in Sea Bright that was formerly occupied by an ice cream shop and changed our name to Northshore Sea Bright, then moved to former pharmacy space nearby,” said George, who noted that business was strong.

After superstorm Sandy hit, however, “we ended up with eight feet of water in the store and the building was condemned, so, since 2013, we’ve been located in a classic colonial building in Sea Bright that’s very beachy and we love it.”

While the cozy 1,400-square-foot shop previously carried men’s, women’s and boy’s wear, “we recently got out of the women’s wear business and now focus exclusively on outfitting men and boys,” George said.

“We sell tailored clothing, including suits, sport coats, formal wear, shirts, neckwear, socks, shoes, belts and sportswear (such as outerwear, slacks, sweaters, and sport shirts) by premium apparel brands such as Peter Millar, Scott Barber, Johnnie-O, Southern Tide, and Turtleson and also offer shoes from Alden, Peter Millar, and Johnnie-O as well as our own private-label shoes,” he said.

“At Northshore, we respect the traditions, but with a fresh twist,” George said of the store’s personality. “Today, men are going back to the office but want the comfort of the sweats and casual clothes they enjoyed while working at home during the pandemic, so comfort is the name of the game in menswear,” he said of the current trend.

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“As a result, customers love such products of ours as trousers, slacks and modern five-pocket pants made of fabrics that stretch as well as performance-knit shirts and even casual shoes that are made of fabric that you slide right into,” George said.

“Because we’re at the Shore, color is also very important to our store. We want to be different but not over the top,” he added, noting that royal blue is currently in hot demand. “Layering and mixing and matching different colors and textures is also very popular and helps create a clean, traditional look — or as we say, ‘classic with a kick.’”

While George acknowledged that “we’re not cheap, nor is our merchandise,” he said that “our quality is the best, and even if we sell a hand-tailored sport jacket for $895, the same jacket might cost $1,500 in New York City or elsewhere. We’re all about merchandising and personalized customer service and will provide customers a discount if they buy an entire outfit,” he said.

“We offer everything — from apparel and furnishings to shoes to tailoring — and are dedicated to making things easy for customers by being a one-stop shop,” he said.

According to George, Northshore Sea Bright customers are mostly professionals who come from as close as Sea Bright and as far away as Colts Neck, Middletown and Spring Lake.

“This is a tough industry and there are fewer than a dozen stores like ours left in New Jersey today,” he said. “But our customers appreciate quality and I enjoy helping them by explaining the value behind the garment and how and where to wear each piece. We love educating them on how to be comfortable while still being crisp, clean and professional.”

“An organized appearance reflects an organized mind and when people see you for the first time and you’re dressed professionally, it’s a show of respect and that you have your act together,” George said of the importance of quality haberdashery. “People like to associate with successful people, so we try to project success.”

Unlike many other businesses, George hasn’t faced challenges sourcing products during the pandemic. "We have great relationships with our vendors and our store is packed with inventory,” he said.

But he jokingly laments not being able to do everything his younger self could. “I’m 73 now and just had a knee replacement. I need a day off!” he laughed, noting that the store recently cut back its hours by closing on Sundays.

Supported by three seasoned associates, “Northshore Sea Bright promotes itself as ‘quality goods sold by courteous professionals at a fair price’ and we’re proud to be part of this community,” George said. “I’ve known our customers and their families for decades; some kids got their first blazer here at 6 years old and are now all grown up and starting their own careers. It’s a nice feeling to serve multiple generations.”

George credits his store’s four decades of success to his wonderful customers and also to his own creativity.

“I love putting together a line to make it a concept,” he said. “We don’t just sell clothes — we sell a laid-back, casual-chic lifestyle and the pieces all work together to help you carve out your own identity. We’re the threads of the Jersey Shore.”

Location: 1127 Ocean Ave., Sea Bright

Phone: 732-842-9909

Owner: Brian George

Founded: 1982

Website: northshoreseabright.com

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