Basement Waterproofing

The Healthy Way

Unlike other waterproofers in New Jersey, we provide our customers with a streamlined process for all of their waterproofing needs. Our goal is to get to the crux of your home's issues. If we spot signs of water in your basement, we go right to the source of the problem, working hard to fix structural deficiencies to prevent problems like mold growth and foundation damage. We are proud to be New Jersey's one-stop shop for all of your basement waterproofing needs. New Jersey homeowners choose Healthy Way because our experts are friendly, experienced, harworking, and fully certified. We won't rest until your waterproofing problems are solved. Because we specialize in both interior and exterior waterproofing services, you won't have to worry about hiring a laundry list of contractors to correct your moisture problems. Healthy Way provides all-inclusive basement waterproofing in Atlantic Highlands, it's no surprise that New Jersey residents trust Healthy Way to make their homes more livable every day.

Service Areas

The Healthy Way Difference

At Healthy Way, we strive to set ourselves apart from the competition by offering the best basement waterproofing services in New Jersey. We won't be happy with our work until you are 100% satisfied, whether you need a thorough moisture inspection or a large-scale waterproofing project. Our basement waterproofing experts are certified, trained, and have worked on more than 4,000 repairs. They understand that your moisture problems aren't like anybody else's, which is why all of our waterproofing proposals are created specifically for your home. You won't find any "one-size-fits-all" solutions here, and we wouldn't have it any other way.

  • Best warranties in the industry
  • Free initial inspection
  • Full-service basement waterproofing
  • Mold remediation
  • Foundation repair
  • Water management solutions tailored to your unique situation

Once your basement waterproofing project is complete, we make it a point to keep our staff available to address any questions or concerns you may have. Our goal is your 100% satisfaction, from the moment you call our office to schedule an inspection to the time you sign off on our work.

Basement Foundation Repair Atlantic Highlands, NJ
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Waterproofing Services in New Jersey

With more than two decades of experience and a team of fully certified and trained waterproofing professionals, there is no waterproofing project in New Jersey that we can't handle. When not addressed, water and moisture problems can cause serious health risks for your family. We're talking buckling walls, sinking foundations, and even toxic mold. With your home's value and your family's health on the line, you must attack these problems head-on, and the best way to do that is by bringing in the Healthy Way team. Some signs of existing water problems in your home can include:

  • Signs of rust or oxidation on metal fixtures
  • Mildew residue
  • Water stains on your foundation's walls and floors
  • Erosion of your concrete
  • Mineral deposits found on pipes
  • Flooded landscaping after heavy rain or snow
  • Pooling water around your foundation's interior
  • Humidity levels above 60% in your basement or crawlspace
 Basement Wall Repair Atlantic Highlands, NJ
 Mold Remediation Companies Atlantic Highlands, NJ
 Basement Leak Repair Atlantic Highlands, NJ
 Waterproof Basement Atlantic Highlands, NJ

Basement Waterproofing in Atlantic Highlands

Healthy Way has been providing the most trusted, effective basement waterproofing in New Jersey since 2007. Waterproofing your basement is crucial to protecting the value of your home and the safety of your family. That is why we only employ the best, brightest, fully-certified experts, who will treat your home like it was their very own. Taking shortcuts just isn't in our nature. We use innovative technology and time-tested techniques to discover and solve your basement's water-related problems.

Because basement wall leaks and water seepage are often caused by structural issues, external waterproofing is required. While some companies only seal the interior walls of your basement, Healthy Way goes the extra mile to fix your water issues inside and out. That way, your basement leaks stop for good.

Once we find the root of the water issues in your basement, we will get to work on a custom-designed solution that will exceed your basement waterproofing needs.

Our basement waterproofing services in New Jersey help prevent the following problems:

  • Mold growth, which can cause serious health hazards for your family
  • Basement flooding
  • Loss of valuables
  • Serious water damage to your home's walls and floors
  • Decrease in home value

Don't wait to address the moisture developing in your basement - call Healthy Way today for a customized solution to your water seepage problems.

What Causes Moisture in Your Basement?

It's easy to spot water leaking through a crack in your basement, but most homeowners don't know that there is a potential for water issues without heavy rains or obvious signs of standing water. At Healthy Way, we try to educate our clients on the real causes of water in your basement. Here are two of the most common reasons why you might need basement waterproofing in Atlantic Highlands:

Clay Bowl Effect

The "Clay Bowl" Effect

It might not be evident on the surface, but many basements are built in a below-grade dip, which is surrounded by backfill. Because backfill is made up of soil that was removed during foundation digging, it creates an empty shape or "bowl" effect. Once the foundation is finished, this loose soil is placed back around the foundation. Unfortunately, soil of this consistency is more absorbent and porous than the undisturbed soil around it, which is hard-packed and less porous. When rain or thunderstorms occurs, the soil closest to your home becomes saturated, putting pressure on your basement walls.

Hydrostatic Pressure

Hydrostatic Pressure:

This kind of pressure affects homeowners with property built below the water table or on a hillside where water runs down a hill. When the soil around your foundation becomes saturated, it will expand and put intense pressure on the walls of your foundation and basement. This pressure can create cracks, giving water an easy route into your basement.

How Healthy Way Solves Your Basement Waterproofing Needs

Having a wet basement not only puts your health at risk, it lowers the value of your home and makes it more difficult to sell. The good news? We offer a number of waterproofing services and products to solve your problems fast. A few of our solutions include:

  • Sump pumps
  • Perimeter drainage systems
  • Doorway drainage systems
  • High-strength washer hoses
  • Floor and wall crack repair
  • Replacement windows
  • Flood protection for your water heater

When you use Healthy Way for basement waterproofing in New Jersey, you can rest easy knowing that all our systems come with a written, lifetime warranty. This warranty is transferrable, meaning you can re-establish your home's value and give future owners confidence knowing that their new home is protected.

The Healthy Way Basement Waterproofing Process

Because every home is different, your basement waterproofing solution could be vastly different than that of your next-door neighbor. Many factors play a part when it comes to keeping your basement dry and safe for living. As a general rule, we approach each issue with a "prevention over repair" mindset. By taking this stance, we give our clients a more cost-effective, long-term resolution. We're not in the business of putting a "Band-Aid" on your water problem - we want to fix your issue completely, so you don't have to worry about recurring problems. Our effective basement waterproofing systems include a mix of the following strategies:

Interior Waterproofing

Interior Waterproofing

Interior waterproofing methods usually start with our team ensuring that any holes or cracks in your basement floors, walls, and windows are sealed properly. Sealing cracks in your basement is an important first step since this is usually the first place where water can enter your home. Our sealants keep your basement dry and help prevent more moisture from finding its way into your home. Interior waterproofing strategies like these also help lower humidity levels in your basement. While sealants and other interior waterproofing strategies help correct initial issues, they don't usually solve the underlying problem causing leaks in your basement. Those issues are most often found outside your home.

Exterior Waterproofing

Exterior Waterproofing

Once our team is finished with your interior waterproofing, we will move to the exterior of your home. Waterproofing the outside of your home is often a more complex, nuanced goal. Because of the difficult nature of exterior waterproofing, we recommend you consult with our team of professionals before tackling the job on your own. Generally speaking, our team beings the outdoor waterproofing process by excavating the soil around your home's foundation. Once we remove the soil surrounding your foundation, our experts will apply a polymer-based sealant to any cracks we discover. This sealant is a long-term solution and should remain intact for the life of your home. While the Healthy Way team solves your outdoor moisture problems, we will also check your downspouts, to make sure they aren't clogged. An inefficient gutter system does a poor job of directing water away from your home's foundation, which can cause more moisture to seep into your basement over time.

Exterior Waterproofing

Drainage Systems

One of the most common reasons that people need basement waterproofing in cityname is because they have a poor drainage system. A proper drainage system is paramount in keeping your basement dry and your family safe. These systems are meant to direct water away from your home and come in many forms, from French Drains to simple systems like ground soil. If you're thinking of installing a complex drainage system, save yourself some time and check the soil around your foundation first to make sure it isn't retaining moisture. If a more complex system like a sump pump is required, it's best to work with certified professionals like those at Healthy Way, to make sure your drainage system is installed correctly.


Because every home is different, it's hard to say what kind of waterproofing solution is right for your situation. Most homeowners require a combination of interior and exterior waterproofing. There are dozens of factors that come into play when it comes to waterproofing your home, so the answer to your problem may be different than your neighbor's. The good news is that Healthy Way is fully equipped to handle whatever moisture issue you're having. We will work tirelessly to make certain your basement is dry, mold-free, and safe to enjoy. That way, you can get back to living life rather than worrying about mold growth or foundation damage.

Contact Us


Other companies may offer temporary or partial solutions. At Healthy Way, we believe in correcting the problem completely, so you save money and have long-term peace of mind. Our goal is to fix your problem to prevent it from coming back, or we won't do the work!

If you require quality basement waterproofing, it all starts with a FREE inspection from our certified waterproofing experts. We will take as much time as you need to find your problem, develop a solution, and walk you through our process step-by-step.

Don't let water leaks and foundation damage create a dangerous environment in your home; contact the experts at Healthy Way today!

 Basement Waterproofing Atlantic Highlands, NJ

Latest News in Atlantic Highlands, NJ

The Atlantic Highlands Arts Council Announces Open Call for "Touch/Hold" Exhibition

“Defend our Mother”, Gina Cioffi Loud(ATLANTIC HIGHLANDS, NJ) -- The Atlantic Highlands Arts Council has announced an open call for "Touch/Hold" - a juried photography exhibit. The Entry Deadline is December 23rd, 2022 at midnight.As we mostly resume our post-Covid lives, the joy of personal contact becomes apparent. In addition, physical bonds can occur between humans, animals, trees...

“Defend our Mother”, Gina Cioffi Loud

(ATLANTIC HIGHLANDS, NJ) -- The Atlantic Highlands Arts Council has announced an open call for "Touch/Hold" - a juried photography exhibit. The Entry Deadline is December 23rd, 2022 at midnight.

As we mostly resume our post-Covid lives, the joy of personal contact becomes apparent. In addition, physical bonds can occur between humans, animals, trees and plants, inanimate objects or in combination. They're looking for images that express touching, holding, literally, figuratively and imaginatively.

The jurors for the exhibit are Bruce Cohn and Gina Cioffi Loud.

The exhibit will run from January 14, 2023 through February 11, 2022 with an Opening Reception on Saturday, January 14th (6:00pm-8:00pm). Artists will be notified on January 3, 2023.

Artists may submit up to 3 works of art upon payment of one submission fee: $25 (AHAC members) and $35 (non-members). Artists may download the prospectus here.

The Atlantic Highlands Arts Council (AHAC) is an all-volunteer organization comprised of a dedicated group of core volunteers who make up our Board of Directors, as well as many volunteers who gallery sit and offer their services on committees. Their mission is to strengthen community through the arts.

Formed in 2004, the Atlantic Highlands Arts Council (AHAC) transitioned from acting as “Mayor’s Council on the Arts” in 2006 to an incorporated 501(c)3 nonprofit organization starting in 2007. Over the years, new partnerships and creative programming has blossomed. AHAC presents rotating exhibitions in their main gallery and window displays; an ArtSHOP boutique for local arts, wares, and jewelry; adult art classes and workshops; free summer art camp for youth; free Art Kits for Kids to local elementary and middle schools; community events; and their annual international and award-winning FilmOneFest.

The gallery is located at 54 First Avenue in Atlantic Highlands, New Jersey.

Lace up! N.J. to kick off 2023 with annual ‘First Day Hikes’ across dozens of trails.

Marty Grossman is no stranger to the Paulinskill Valley Rail Trail.Home to more than 100 species of wildflowers and birds, it’s not unheard of to bump into Grossman traversing the multi-use trail that runs 27 miles through Warren and Sussex counties.He can sometimes be found there performing ongoing maintenance.“We do some trimming, sign cleaning, paint the wood posts and also clean the kiosks and update t...

Marty Grossman is no stranger to the Paulinskill Valley Rail Trail.

Home to more than 100 species of wildflowers and birds, it’s not unheard of to bump into Grossman traversing the multi-use trail that runs 27 miles through Warren and Sussex counties.

He can sometimes be found there performing ongoing maintenance.

“We do some trimming, sign cleaning, paint the wood posts and also clean the kiosks and update the information on them,” said Grossman, president of the Paulinskill Valley Trail Committee, which is based in Andover and oversees four trails that make up the extension of Kittatinny Valley State Park.

On Sunday, he will have a chance to do something else he loves on the trails: exploring and showing them off to visitors. Grossman will be among the dozens of organizers leading hikers for New Jersey’s annual “First Day Hike” that will include at least 40 events spanning more than 453,000 acres of land, including 40 state parks and forests.

“It’s important to keep these kinds of open spaces functioning,” said Grossman, 70, who has been with the committee for 30 years and sees the annual hikes as opportunities to highlight the state’s biodiversity, newly-proposed trails and attract volunteers.

First Day Hikes began in 1992 at DCR’s Blue Hills Reservation in Milton, Massachusetts, before going nationwide in 2012 when all 50 state parks systems joined to create the “America’s State Parks First Day Hikes Initiative.” New Jersey’s hikes, which like others across the U.S., are free to attend, require pre-registration only for some events — most of which you can still sign up for here.

The state’s First Day Hike returned Jan. 1, 2022, after a year-long pause due to COVID. The hike earlier this year included 28 events with more than 248 hikers journeying throughout 952 miles of state trails, according to New Jersey Department of Environmental Protection officials. Sunday’s walks — which start between 6 a.m. and 3:15 p.m. — range from the Warren Highlands Trail towards the bottom of the state to Belleplain State Forest in Cape May and Liberty State Park up north in Hudson County.

“First Day Hikes are the perfect opportunity to get outside, recharge and connect with nature in one of New Jersey’s state parks, forests or historic sites,” John Cecil, assistant commissioner for State Parks, Forests & Historic Sites, said in a statement. “Not only will you get fresh air and exercise, but you will make memories exploring New Jersey’s incredible natural and historic resources.”

More than 10 of Sunday’s hikes welcome dogs on leashes, including a “First Day Dog Hike” at Belleplain State Forest. In addition, state officials said walks will be offered for attendees on beginner and advanced levels. Children attending hikes must be accompanied by an adult.

For experienced hikers or anyone looking to put themselves to the test, John Rovetto recommends the “High Point First Day Challenge Hike,” which the life-long member of the non-profit New Jersey Search and Rescue will lead.

“I’ve been doing this for about seven years and we call this one a ‘challenge hike’ because it’s a little bit strenuous. People want that challenge. Some of the hikes are a very simple three- to four-mile stroll through the woods. This is a real hiker’s hike,” said Rovetto, discussing the 6-mile trek that will include “rock scrambling” and coursing through parts of the Appalachian Trail.

Moreover, Rovetto said the Mahwah-based rescue squad — which provides volunteer incident management, mountain rescue, medical, and ground search services in New Jersey, New York and Pennsylvania — uses the hike as “practice” for future operations. Thus, with at least four squad members on hand, hikers can expect to get a glimpse of how rescue volunteers work in the field, Rovetto said.

“We have about 60 people on (the hike) already and before COVID we did it with about 100 people, it’s very popular. The hike is almost tactical-style. We have radio communications, it’s a very intense set-up,” he said. “People like that.”

Organizers suggest attendees register to help plan for a head count, check the weather and stay in contact with hike leaders in the event of a postponement, pack snacks such as power bars and sandwiches, wear boots with traction and layer up if colder weather is forecasted.

Grossman said whether people are joining a longer hike like that at High Point State Park or a beginner’s hike, such as the one he’s helping to host which starts at Footbridge Park in Blairstown, it’s clear the walks continue to draw crowds.

“The push is on throughout the country to make trails ... keep people off the road, get their exercise pedaling to work ... breathing fresh air instead of breathing the exhaust,” Grossman said.

A list of the hikes is available below (more information, updates on capacity and details on how to register can be found here):

A glance at N.J. entertainment this weekend and beyond (Dec. 23-29)

WHAT’S GOING ON? Here is a small sample of area happenings you may want to check out in the coming days.DanceDEC. 23MORRISTOWN New Jersey Ballet, “Nutcracker” with the New Jersey Symphony, 7:30 p.m., also Dec. 24 and 27, 1 p.m.; Dec. 26, 1 and 6 p.m. Mayo Performing Arts Center, 100 South St. $35-$75., 973-539-8008.MusicDEC. 23ASBURY PARK The Nerds, 7:30 p.m., Ston...

WHAT’S GOING ON? Here is a small sample of area happenings you may want to check out in the coming days.


DEC. 23

MORRISTOWN New Jersey Ballet, “Nutcracker” with the New Jersey Symphony, 7:30 p.m., also Dec. 24 and 27, 1 p.m.; Dec. 26, 1 and 6 p.m. Mayo Performing Arts Center, 100 South St. $35-$75., 973-539-8008.


DEC. 23

ASBURY PARK The Nerds, 7:30 p.m., Stone Pony, 913 Ocean Ave. $20-$25., 732-502-0600.

MILLVILLE The Wizards of Winter, holiday show, 8 p.m., Levoy Theatre, 126-130 N. High St. $39-$49., 856-327-6400.

NEW BRUNSWICK The Queen’s Cartoonists, “Holiday Hurrah,” 8 p.m., State Theatre New Jersey, 15 Livingston Ave. $24-$44., 732-246-7469.

TOMS RIVER “The Music of Cesar Franck,” Friday Afternoon Recital program, 2 p.m., Ocean County College, Jay and Linda Grunin Center for the Arts, Hooper Avenue and College Drive. Free but registration required., 732-255-0500.

DEC. 29

BERLIN “Past Masters Motown Celebration,” tribute, 8 p.m., The Vault Concert Stage, Victor Records Museum, 250 S. White Horse Pike. $26., 844-802-2557.

GARWOOD One-Eyed Jack, This Old Engine, 8 p.m., Crossroads, 78 North Ave. $20-$22., 908-232-5666.

MILLVILLE Tito Puente Jr. and the Edgar Joel Orchestra, 7:30 p.m., Levoy Theatre, 126-130 N. High St. $35-$45., 856-327-6400.


DEC. 23

ATLANTIC HIGHLANDS “Bob’s Your Elf,” dessert-theater production the Norm Foster holiday comedy, 7:30 p.m., First Avenue Playhouse, 123 First Ave. $20-$25; reservations required., 732-291-7552.

HOBOKEN “Jacob Marley’s Christmas Carol,” family holiday comedy by Tom Mula adapted from on the Charles Dickens story, 8 p.m., also Dec. 24, 8 p.m. Mile Square Theatre, 1400 Clinton St. $24-$35., 201-683-7014.

MADISON “Twelfth Night,” Shakespeare Theatre of New Jersey production of the Shakespeare comedy, 3 p.m., also Dec. 23 and 29, 8 p.m.; Dec. 27, 7:30 p.m.; Dec. 28, 3 and 7:30 p.m. F.M. Kirby Shakespeare Theatre, 36 Madison Ave. $30-$65., 973-408-5600.

NEW BRUNSWICK “Joy,” new musical based on the life of Mangano, 8 p.m., also Dec. 24, 2 p.m.; Dec. 27, 8 p.m.; Dec. 28-29, 2 and 8 p.m. George Street Playhouse, New Brunswick Performing Arts Center, 11 Livingston Ave. $25-$70., 732-246-7717.

PRINCETON “A Christmas Carol,” a return of the holiday tradition, 2 p.m., also Dec. 23, 7:30 p.m.; Dec. 24, noon and 4 p.m. McCarter Theatre Center, Matthews Theatre, 91 University Place. $35-$65., 609-258-2787.


DEC. 25

HOPEWELL TWP. Washington Crossing the Delaware, annual re-enactment, noon-3 p.m., Washington Crossing State Park, 355 Washington Crossing Road in Titusville., 609-396-1776.

DEC. 29

TRENTON Patriots’ Pub Crawl, Patriots Week visits to 1191 Smoke House Barbeque, the Lobby Club, Mill Hill Saloon and Trenton Social, 4:30 p.m., 1911 Smoke House Barbeque, 11 W. Front St., 609-396-1776.

“Revolutionary-era Trenton,” free Patriots Week slide presentation, 2:30 p.m., Trenton Friends Meeting House, 142 E. Hanover St., 609-396-1776.

Top 12 NJ Arts Events of the Week: Southside Johnny, First Nights, ‘Salute to Vienna,’ more

Here is a roundup of arts events taking place around the state, through Jan. 5.MUSIC• Southside Johnny & the Asbury Jukes will present their usual New Year’s Eve show at the Count Basie Center for the Arts in Red Bank, but with something ...

Here is a roundup of arts events taking place around the state, through Jan. 5.


Southside Johnny & the Asbury Jukes will present their usual New Year’s Eve show at the Count Basie Center for the Arts in Red Bank, but with something of a different twist, starting at 6 p.m. and ending at some point between 8 and 9 p.m.

VIP packages will include admission to an intimate performance by Jukes keyboardist Jeff Kazee at 4:30 p.m., along with a cocktail and an exclusive merchandise item.

The State Theatre in New Brunswick will offer its annual “Salute to Vienna” at 5 p.m. New Year’s Eve, with the Strauss Symphony of America, conducted by Alastair Willis, performing the music of Johann Strauss II (including his Blue Danube Waltz), with contributions from German soprano Micaëla Oeste, Austrian tenor Martin Piskorski, dancers from the Austrian ballet company Europaballett St. Pölten, and champion ballroom dancers.

Jan. 5 marks the 50th anniversary of Bruce Springsteen’s debut album, Greetings From Asbury Park, NJ. And at 8 p.m. that night, nine Shore-based musicians — Cranston Dean, Bobby Mahoney, Sal Boyd, Doug Zambon, Arlan Feiles, Ryan Gregg, Renee Maskin, Desiree Spinks and Ron Santee — will perform solo versions of the songs from that album (including “Spirit in the Night,” “Blinded by the Light,” “Growin’ Up” and “For You”) as well as their own songs, at Asbury Park’s Langosta Lounge. There will be no admission charge.

• Paula Johns will sing the songs of Ella Fitzgerald with The Capital Philharmonic of New Jersey, New Year’s Eve at 8 p.m at the Patriots Theater of the War Memorial in Trenton.

The New Jersey Festival Orchestra‘s “Hats off to Broadway” program, presented Dec. 31 at 7 p.m. at the Westfield High School Auditorium and Jan. 1 at 2:30 p.m. at the Sieminski Theater in Basking Ridge, will feature songs from the great American Songbook, performed by soprano Emily Padgett, mezzo-soprano Jessica Ann Best and tenor Josh Young, with dancers from the Dance Theatre of Harlem. David Wroe conducts.


First Night Morris will be back, New Year’s Eve from 4 p.m. to midnight, with more than 50 performances, a film festival, children’s activities and more at various venues in downtown Morristown, plus fireworks at 9:15 p.m. and midnight. Performers will include organist John Ginty’s band (at The Mayo Performing Arts Center), The Baroque Orchestra of New Jersey, The Harmonium Choral Society, comedians Brad Trackman and Buddy Fitzpatrick, tap dancers Maurice Chestnut and Jeffry Foote, jazz musicians Rio Clemente and Winard Harper, the reggae band Random Test, Irish fiddler Brian Conway and more. Starting at 4:45 p.m., shuttle buses will offer transportation between the different venues.

Also on New Year’s Eve, First Night Ocean City will offer a similar mix of entertainment options at various venues, with the Sensational Soul Cruisers, The Ocean City Pops (with singer Kimber Sprawl), Bee Gees tribute Stayin’ Alive, Billy Joel tribute Captain Jack, Chicago tribute Brass Transit, ventriloquist John Pizzi, the Harlem Wizards basketball team, magician Chad Juros, mentalist Dustin Dean, fireworks and more.

First Night Seaside Heights will be a smaller, more kid-focused event, taking place from noon to 5 p.m. on the city’s boardwalk with Rizzo’s Wildlife World, children’s entertainer Yosi, a reptile show by NJ Snake Man, Ken the Magician, caricaturists, costumed characters and more, plus fireworks at 5 p.m.


• Dean Cole, the comedian and actor best known for co-starring in the sitcom “Black-ish” and its spinoff, “Grown-ish,” will perform standup at The Music Box at Borgata Hotel Casino and Spa in Atlantic City, Dec. 21 at 7 and 10 p.m.

Other New Year’s Eve comedy shows in New Jersey will include:

New Brunswick Performing Arts Center at 7 p.m.: Caroline Rhea. Stress Factory, New Brunswick at 7 and 10 p.m.: Rocky Dale Davis. Uncle Vinnie’s Comedy Club, Point Pleasant Beach at 8:30 p.m.: Jeff Norris and Renee DeLorenzo. Catch a Rising Star, Princeton at 8 p.m.: Jerrold Benford, Sonya Vai, Amanda Gail. Bananas, East Rutherford at 8 and 10 p.m.: Mike Recine. Stangl Stage, Flemington at 8 p.m.: Gemini, Kevin Israel, Joey Novick (host). Scotty’s Pub and Comedy Cove, Springfield at 9:15 p.m.: Stephen Buda, Troy Moore, Suzanne Linfante. Dorrian’s Red Hand, Jersey City at 6:30, 8:30 and 10:30 p.m.: Rob Christensen, Glen Tickle, Drexton Clemons, Alex Kim, Rich Kiamco (host).


Basie Center Cinemas in Red Bank will kick off 2023 with a series of films directed by Quentin Tarantino, all to be screened at 4:15 p.m.: “Reservoir Dogs,” Jan. 2; “Django Unchained,” Jan. 3; “Once Upon a Time in Hollywood,” Jan. 4; “Inglourious Basterds,” Jan. 5; and “Pulp Fiction,” Jan. 6.


Director and actor Kevin Smith will present “A New Year’s Evening With Kevin Smith,” a Q&A show in which he “tries desperately to make you laugh until it’s time for the Ball to drop,” he says, at his SModcastle Cinemas theater in Atlantic Highlands, Dec. 31 at 10 p.m.


“Joy,” presented by George Street Playhouse at New Brunswick Performing Arts Center. (Through Dec. 30)

“The Sound of Music” at Paper Mill Playhouse, Millburn. (Through Jan. 1)

“Twelfth Night” at Shakespeare Theatre of New Jersey at Drew University, Madison. (Through Jan. 1)

“Thread Hijack” at the Hunterdon Art Museum, Clinton. (Through Jan. 8)

“RetroBlakesberg: Captured on Film, 1978-2008,” works by rock photographer Jay Blakesberg at Morris Museum, Morris Township. (Through Feb. 5)

'Everything I do is custom work': Project Sign in Atlantic Highlands makes you stand out

Special to the Asbury Park PressATLANTIC HIGHLANDS - Growing up in South Orange, Larry Aufiero enjoyed the creativity associated with both carpentry and graphic design — and he successfully channeled the skills he amassed in both fields into Project Sign, the Atlantic Highlands-based architectural sign business he founded in 1988.“My father was a carpenter who taught me a lot of the tools and ...

Special to the Asbury Park Press

ATLANTIC HIGHLANDS - Growing up in South Orange, Larry Aufiero enjoyed the creativity associated with both carpentry and graphic design — and he successfully channeled the skills he amassed in both fields into Project Sign, the Atlantic Highlands-based architectural sign business he founded in 1988.

“My father was a carpenter who taught me a lot of the tools and techniques of his trade,” said Aufiero, 63, a Middletown resident. “After high school, I got a job through the Security Education Training and Awareness (SETA) program working and learning graphic design and television production in the media department at Essex County College in Newark, and then helped my dad in his company for a few years.”

But a six-week course in neon at a sign shop in Elizabeth would soon change Aufiero’s professional trajectory.

A longtime antiques enthusiast, “I collected old bottles and glass and thought that neon was interesting and creative,” said Aufiero, whose instructor helped him land a job at a neon sign company in Neptune.

True to his entrepreneurial nature, however, “I worked there for one month and then started my own company, Neon Times, in South Orange,” Aufiero said of the firm he launched in 1988. “My brother opened a restaurant in Red Bank right around the same time and I started out putting neon in his establishment and then getting other work.”

In 1995, Aufiero changed the name of his company to Project Sign to reflect the many other types of sign work he did beyond just neon, and relocated his business from South Orange to Atlantic Highlands in 2016 following his family’s move to Middletown six years earlier.

Changing fashions

Today, in a 2,000-square-foot shop well-equipped with a laser cutter and other modern tools of the trade, “I primarily provide interior commercial office signage made of wood, metal and/or plastic for cubicles, American Disabilities Act (ADA)-compliant wayfinding, and wall logos as well as general signage such as banners and ground signs,” Aufiero said. “I also provide building directories, donor recognition plaques/signs for houses of worship and other settings, and Braille room signage, which is a unique specialty.”

According to Aufiero, a portion of his customers are corporations located nationwide. “I have a strong website, get a lot of inquiries about office signage, and ship my work all over the U.S.,” he said. “But I also have a lot of great accounts in New Jersey, including pharmaceutical companies, large medical practices, and municipal organizations. All of these signs have to be ADA-compliant and I follow the federal guidelines on their specifications.”

Among trends in the sign industry, Aufiero said that neon technology has waned in popularity over the years for a number of reasons.

“Neon is very fragile, breaks easily, incorporates mercury, which can be hazardous, and also required the use of a huge, high-voltage transformer,” said Aufiero, who noted that many towns also take issue with the use of neon due to its bold and bright properties.

“While neon is still an art form, it started going out of fashion in the mid-1990s and has been largely replaced by LED technology, which is smaller, more versatile, more energy-efficient, and longer-lasting,” he said. “Manufacturers are now even making LED to look like neon.

“In other trends, signs are more digital today; pretty much all signs are computer-generated now and very little signage is hand-done or painted anymore,” Aufiero said. “Cleaner fonts like sans serif are currently popular, and there’s greater demand today for signs made of wood and other natural materials that are environmentally friendly.”

His pricing for signs spans a wide range depending on the intricacy of the project. “I can do a simple sign for $25 or a complex 4-by-12-foot donor wall display recognizing lots of donors for $10,000,” he explained. “I also create modular designs so that I can more easily ship them to customers out of state.”

As for challenges, he confirmed that the pandemic introduced some issues sourcing materials.

“I experienced a bit of a plastic shortage in the beginning of the pandemic because everyone was installing sneeze screens and plexiglass dividers, which caused a run on that material,” Aufiero said, adding that material prices have also increased over the last two years, especially on products like lumber. Specifically, “I like walnut and pricing on that keeps continuing to rise,” he said.

Signs reflect on their companies

While he noted that there are few local competitors focused on the type of signage he specializes in, Aufiero said that he’s sometimes up against customer expectations. “Some customers think that what they want is sitting on the shelf waiting for them, but everything I do is custom work and a complicated sign could take time to complete with quality and precision.”

At the same time, “there are a lot of online competitors and you can find some nice signs online,” he acknowledged, “but if your sole focus is to keep costs low, you may end up with something cheap-looking. A more dimensional sign looks better than a printed or flat-looking sign.”

Nearly 35 years after first hanging out his shingle, Aufiero said that he thoroughly enjoys his craft. “I love coming in and being my own boss,” he said. “I enjoy creating something new and different and tackling new projects, each of which have different challenges.”

In the end, “a good sign shows that you care about your business, image and brand enough to invest in something nice and it also reflects on the quality of the products or services your company provides,” Aufiero confirmed. “At Project Sign, we help elevate our clients’ businesses by providing high-quality, environmentally friendly and architecturally designed signs that are very aesthetically pleasing.”

Project Sign

Location: 110 Valley Drive, Atlantic Highlands

Phone: 973-951-3999

Owner: Larry Aufiero

Founded: 1988


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